Since "different" is our common theme that began last year and is continuing as we begin 2021, even Pantone has taken a step away from their color of the year to reveal not one but two beautiful colors. Illuminating and Ultimate are the official names of their sunny yellow and sumptuous gray.
According to Leatrice Eiseman, Executive Director of the Pantone Institute:
"The union of the enduring Ultimate Gray with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude. Practical and rock solid but at the same time warming and optimistic, this is a color combination that gives us resilience and hope. We need to feel encouraged and uplifted; this is essential to the human spirit."
Beautiful words that embody our hearts as we head into 2021. The fact that color is a communicator is exemplified by Pantone's choices. The research that Pantone requires before choosing their colors requires the scouring of art, science, fashion and living trends around the world. The colors that are extrapolated through their search are brought to you with their final selection. The color of the year is a blessing for the creative to use, change and compliment.
Swatzell + Heilig wishes you an Ultimate and Illuminating new year!!!