Swatzell + Heilig
Of course mothers and daughters have a special bond to begin with but when you can take it one step further then it’s magic. This mother and daughter team loves, loves, loves handbags and have always had that in common. They have a shared passion for the best in style, function and fun. Also, this duo shared entrepreneurial DNA and have each managed a successful business. So, when the idea came up to merge their passion with their business skills there was nothing that could stop them.
It has taken two years from conception to the sale of our first Swatzell + Heilig handbag. We wanted our first bag to check all of our boxes for the perfect bag and our decision was to start with a summer straw. We love straw bags but they fill a unique corner of the bag market. We did our research analyzing over a hundred lines of handbags. Our goal was to create a beautiful finished straw bag of the best materials and craftsmanship but was at a price that was obtainable for the handbag fashionista that loved original work but also had the quality of the expensive lines.