"As we move into a world of unprecedented change, the selection of Pantone 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family, encompassing the qualities of the blues, yet at the same time with its violet red undertone, Pantone 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages creativity and imaginative expressions."
-Leatrice Eiseman, Executive Director of the Pantone Color Institute
Pantone’s Color of the Year for 2022 and we love it! A gorgeous mixture of violet-red undertones with the ever-faithful serenity of blue. This lively color satisfies the most loyal of lovers of purple hues with the combination of reds and blue.
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For the first time in Pantone's history, they chose to create a completely new shade- one that was not already included in their extensive catalogue of colors.
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Designers of all areas have embraced the new “color of possibilities”. Pantone cites the rising use of digital media in the artistic community as one of the catalysts for creating a color that embraces technology, also trends in gaming and the expanding popularity of the Metaverse. Very Peri expresses the color of emotions and dreams!
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“The blue and red combo is not “at all” meant to bridge political parties, “said, vice president of the Pantone Color Institute, Laurie Pressman. “It really goes back to the comfort level, constancy and trusted qualities of the blue. This wasn’t about politics at all.”
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Fashion is in love with this color, and you will begin to see it everywhere. It is a color that transcends all seasons and can combine with as many colors as you can imagine making your wardrobe pop with color. Have fun as you discover this amazing color!!!
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Title photo credit: Free People